twix

Twix, introduced by Mars in 1967, is a candy bar that stands out for its unique combination of textures: a crunchy biscuit base topped with smooth caramel, all coated in milk chocolate. The contrast between the crispy biscuit and chewy caramel gives Twix its distinctive appeal, making it a favorite for those who enjoy a variety of textures in their treats. The brand is also known for its playful "Left Twix vs. Right Twix" campaigns, which add a fun element to its identity. Over the years, Twix has introduced several variations, such as peanut butter and cookie dough versions, while maintaining its core appeal with its signature crunch and sweetness.