Week 11: Moodboards & Design Comps

Intro to this Week

This week contains a lot of reading as we reach the creative stage of web design. We’re going to look at how all of our steps work together, from the planning, now to the creative, and tied to the production that we’ve been doing from the beginning of class. Keep working on Project 3, it is due at the end of the week.

Watch the video below for an overview.

This Week’s Work

1. Online Reading

First, to get us started, let’s look at 7 ways web design is different than graphic design.

Moodboards

We created Wireframes to show the structure of pages, making sure not to show visual design elements (we were concerned with placement and space for content). Moodboards are created to show visual design elements before we spend the time building Design Comps. This is the next stage for client approval before continuing.

Moodboards show the mood/style of the website. They should include the color palette, fonts (1 to 3 typically), photography/illustration style, iconography (if needed), and navigation style.

Design Comps

Design Comps are the final stage before we start building the website as HTML pages. They are built using a combination of Wireframe structure with Moodboard design elements.

Web Design Theory

Read the following short articles to give you a good foundation in web design theory:

2. Sample Design Comp

Watch the video below on creating a Design Comp in Photoshop. You can download the layered Photoshop design comp file to compare or try building your own. Make sure to pay attention to the layers and how the layers can be organized in groups.

Next, watch these short videos on building your Dreamweaver page from the Design Comp:

Lab Time/Homework

  • Project 3 is due this week
  • Project 4 is ready as soon as you turn in #3. This is the largest project of the semester.

Additional Resources

Web Design Theory

Originality in Design

Quality and Details

Color Theory

Icons